For example, in the top tier cities like Shanghai, Beijing and Guangzhou, the WeChat user rate is close to 100%.Įven for Chinese living abroad, WeChat is the main contact method they use to connect with family and friends. It has penetrated into most cities in China. There are 3 main reasons:īy June 2021, WeChat has a global active user base of 1.25 Billion monthly, growing at a staggering rate of 3.8%. WeChat can not only serve as your main consumer touchpoint with access to WeChat’s large active user pool, it can also play an unique role in your marketing strategy mix. So we have established that WeChat is essential to the daily lives of billions of Chinese. Why is WeChat important for your business? Can be used as lead generation, takeaway ordering page, interactive games, and more! WeChat advertising: Native Moment ads embedded in the feedĪllows customised H5 landing pages and WeChat Mini Program (小程序). Social Network: WeChat Moment feed (朋友圈), official accounts and service accounts (公众号), WeChat video account (视频号), QR code ID, customer serviceĮCommerce: WeChat store, WeChat payment, money transfer & red pocket Here is a list of WeChat functions (Updated 2021):Ĭommunication: Text messages, voice messages, phone calls, video calls, group video calls The app combines a wide array of functions – almost like a meta ecosystem that engulfed Facebook, Instagram, WhatsApp, Paypal, Amazon, Uber – you name it! Since its conception in 2021, WeChat has grown to be the one-stop-solution to all day-to-day needs in China and other available regions. WeChat is called the “super app” for a reason. Owned by the Chinese technology giant Tencent, WeChat plays an unparalleled role in the lives of millions of Chinese residing around the globe. WeChat, also known as “WeiXin (微信)” in Chinese, is the Chinese super app. ![]() ![]() To unleash the power of this super app, let us walk you through how your business can use capitalise on WeChat content marketing and other WeChat marketing services. WeChat is the Chinese “one-for-all” communication and social app, that can help connect your business with your consumers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |